If you’re not tracking conversions right, you’re not just missing data, you’re sabotaging performance.
Conversion tracking isn’t about reporting. It’s about enabling. It’s how you feed Google’s (or any PPC Platform’s) algorithms the right signals so your campaigns can actually optimize toward real business outcomes. Whether it’s purchases, leads, or qualified calls—what you track tells the platform what matters.
This section is for performance-minded marketers who know that tracking isn’t optional, it’s the foundation of scalable growth. From setup best practices to advanced tactics like offline and server-side tracking, these articles will help you send cleaner signals, get better bids, and drive real results.