Marketing Reporting & Attribution: Decipher What Truly Drives Conversions
In the complex world of digital marketing, understanding which channels and touchpoints lead to conversions is crucial. This category delves into the strategies and tools of marketing attribution and reporting, offering insights to help you allocate your budget effectively and maximize ROI. Whether you’re navigating multi-touch attribution models or seeking to refine your reporting processes, these articles provide the guidance needed to make data-driven decisions and propel your business forward.
05/07/2025
Is Your Attribution Model Missing 50% of Your ROI?
Campaigns for demand generation—like YouTube, Instagram, and Facebook video ads—get cut all the time. Not because they don’t work, but.
Reading time: 5 min
#1 Reporting Reason Startup Marketing Fails
The Metrics That Actually Matter In every high-performing startup I’ve worked with, there’s one thing they all have in common:…
Reading Time: 3 min
Why Smart Startups Don’t Use Ad Platform Conversions for Reporting
The Data Looks Good—But It's Lying to You Most startup founders and marketing leads look at conversion numbers inside ad…
Reading Time: 3 min
Is Your ROAS Is Lying to You? — Here's How to Read the Truth Before You Burn Good Campaigns
I've seen this movie too many times. You’re running paid media for a startup. Pressure’s on. You need results—fast. So…
Reading Time: 3 min
Is Your Attribution Model Missing 50% of Your ROI?
Campaigns for demand generation—like YouTube, Instagram, and Facebook video ads—get cut all the time. Not because they don’t work, but…
Reading Time: 5 min