PPC Campaign Management Strategies
You’re not here for vanity metrics. You want campaigns that convert, scale, and drive real business outcomes. In this category, we cut through the noise to share proven strategies, hard-won lessons, and data-backed insights on building PPC campaigns that actually perform. Whether you’re managing Google Ads, scaling e-commerce, or optimizing B2B funnels, these articles are your tactical edge.
05/27/2025
The Duality of LinkedIn Ads and the #1 Mistake B2B Advertisers Keep Making
LinkedIn ads are the holy grail for B2B, but most marketers fall into one of two camps. One gets leads.
Reading time: 3 min
#1 Mistake Advertisers Make with Meta Ads Targeting
Think your Meta ad settings are driving performance? Think again. The real targeting happens in the first 3 seconds of…
Reading Time: 2 min
The Duality of LinkedIn Ads and the #1 Mistake B2B Advertisers Keep Making
LinkedIn ads are the holy grail for B2B, but most marketers fall into one of two camps. One gets leads…
Reading Time: 3 min
Ego in PPC: The Hidden Force That Can Make or Break Your Career
Ego in PPC: The Hidden Force That Can Make or Break Your Career Digital marketing feeds your ego like nothing…
Reading Time: 3 min
Paid Search Is Being Rewritten by Google AI, Adapt or Fall Behind
This post breaks down what's changed, where things are headed, and how performance marketers can stay ahead. [anchor id=1] Two…
Reading Time: 3 min
PPC Is Not a Gamble, It’s a Data-Driven Money Machine
[anchor id=1] The Myth of Easy ROI Too many businesses expect PPC to be profitable from day one. That’s not…
Reading Time: 3 min
Why Low Conversion Volume Cripples Your PPC Campaigns
Modern PPC ad platforms don’t run on guesswork—they run on data. Starve the algorithm, and you starve performance. Low conversions…
Reading Time: 3 min