PPC Designs Marketing Insights

Welcome to the PPC Designs blog. This is where startup, SaaS, and e-commerce founders get clear, practical guidance on marketing that performs. You’ll find deep dives on paid media strategy, analytics that make sense, conversion tracking that actually works, and what it takes to launch and grow without wasting time or budget. Every post is built around firsthand experience—written for small teams trying to move fast, make smart decisions, and build something that lasts.

Latest Digital Marketing Insights

Illustration of a marketer balancing Google on one side and ChatGPT on the other, surrounded by social media icons.

SEO & Organic Growth
07/04/2025

From SEO to AI Surfaceability: Why Getting Talked About Beats Getting Linked

Google-era SEO is fading. AI search engines don’t just index websites—they recommend answers. And the brands they recommend? The ones…

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Illustration of a marketer reviewing a bugged landing page on a phone, with bold neon text ‘Landing Page Fixes’ and ‘Kill Quickly’ callouts, set against a gradient purple-orange background

Conversion Optimization
06/19/2025

10 Landing Page Fixes That Can 3x Your Conversion Rate by Optimizing the Core Conversion Drivers

Most product pages don’t fail because the product sucks—they fail because they miss on one or more of these five…

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Conceptual image showing how Meta Ads attract different audiences based on hook clarity.

PPC Campaign Management
06/16/2025

#1 Mistake Advertisers Make with Meta Ads Targeting

Think your Meta ad settings are driving performance? Think again. The real targeting happens in the first 3 seconds of…

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Illustration of a startup founder facing multiple marketing roadblocks, like burning cash, content burnout, and unclear positioning.

Startup & E-commerce Marketing
06/05/2025

Ten Marketing Challenges Which Kill Startup Momentum

Excerpt: I’ve been in this business for more than 20 years. Being based in Tel Aviv, the world’s unofficial startup…

Reading Time: 4 min

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Businessperson deciding between proving their funnel or scaling too soon, with floating awareness signs and dollar bills symbolizing startup risk

Startup & E-commerce Marketing
06/02/2025

Prove Your Funnel Before You Scale: The Hard Truth Most Startups Skip

Excerpt: Scaling too early can bankrupt your startup. Here's how to pressure-test your funnel with intent-based search before you waste…

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Illustration of a startup founder about to waste budget on demand generation without proving conversion first

Startup & E-commerce Marketing
05/29/2025

Why Most Startups Burn Cash on Demand Gen (Before They’re Ready)

Before you run demand gen, prove your startup can convert high-intent buyers. Otherwise, you’re just lighting your budget on fire.…

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