Welcome to the PPC Designs blog. This is where startup, SaaS, and e-commerce founders get clear, practical guidance on marketing that performs. You’ll find deep dives on paid media strategy, analytics that make sense, conversion tracking that actually works, and what it takes to launch and grow without wasting time or budget. Every post is built around firsthand experience—written for small teams trying to move fast, make smart decisions, and build something that lasts.
Paid Search Is Being Rewritten by Google AI, Adapt or Fall Behind
This post breaks down what's changed, where things are headed, and how performance marketers can stay ahead. [anchor id=1] Two…
Reading Time: 3 min
How to Sell a Weightloss Drug Online (Legally): A Strategic Guide for DTC Pharma Brands
Want to launch a direct-to-consumer weightloss drug online? Here’s your no-fluff guide to selling prescription medications legally, with tips on…
Reading Time: 3 min
Tools I Recommend to Set Up CAPI, Enhanced Conversions & Advanced Tracking
Without accurate data, optimizing campaigns becomes guesswork, leading to wasted ad spend and missed opportunities. Advanced tracking methods like Meta's…
Reading Time: 3 min
29 Thumb-Stopping Words That Drive Clicks on Facebook & Instagram
Scrolling on social media is fast and brutal. If your ad headline doesn't spark emotion or curiosity in under 2…
Reading Time: 3 min
From SEO to AI Surfaceability: Why Getting Talked About Beats Getting Linked
Google-era SEO is fading. AI search engines don’t just index websites—they recommend answers. And the brands they recommend? The ones…
Reading Time: 3 min
10 Landing Page Fixes That Can 3x Your Conversion Rate by Optimizing the Core Conversion Drivers
Most product pages don’t fail because the product sucks—they fail because they miss on one or more of these five…
Reading Time: 3 min
#1 Mistake Advertisers Make with Meta Ads Targeting
Think your Meta ad settings are driving performance? Think again. The real targeting happens in the first 3 seconds of…
Reading Time: 2 min
Ten Marketing Challenges Which Kill Startup Momentum
Excerpt: I’ve been in this business for more than 20 years. Being based in Tel Aviv, the world’s unofficial startup…
Reading Time: 4 min
Prove Your Funnel Before You Scale: The Hard Truth Most Startups Skip
Excerpt: Scaling too early can bankrupt your startup. Here's how to pressure-test your funnel with intent-based search before you waste…
Reading Time: 2 min
Why Most Startups Burn Cash on Demand Gen (Before They’re Ready)
Before you run demand gen, prove your startup can convert high-intent buyers. Otherwise, you’re just lighting your budget on fire.…
Reading Time: 2 min